IT Creative iMedia Hub

1. Department Overview & Exam Board

Key Department Contacts:

Head of Department: michelle.best@moultonschool.co.uk
Exam Board: OCR Cambridge National in Creative iMedia (J834)

Course Overview

Welcome to Creative iMedia!

This course equips students with the essential knowledge, practical skills, and creative confidence needed for the modern digital media industry. Rather than just consuming media, students step into the role of content creators, learning how to interpret real-world client briefs, plan pre-production assets, design digital graphics, and understand the technical and legal frameworks that govern professional media production.

Qualification At A Glance

Exam Board: OCR (Oxford Cambridge and RSA)
Specification Code: J834
Qualification Level: Level 1/Level 2 Cambridge National (Equivalent to one GCSE)
Grading Scale: Level 1 Pass/Merit/Distinction to Level 2 Pass/Merit/Distinction/Distinction*
Total Assessment: 3 Units (1 Written Exam + 2 Practical Coursework Units)

Download the OCR Specification Document HERE

Why Study Creative iMedia?

• Hands-On & Industry-Relevant: Students gain practical experience using professional design software, asset planning tools, and industry-standard production workflows.

• Balanced Assessment: With 60% of the overall grade coming from practical coursework (Non-Examined Assessment), students who thrive on project-based work can build up marks continuously across Years 10 and 11.

• Clear Progression: The course provides an ideal foundation for Post-16 pathways including A-Level Media Studies, T-Levels, Level 3 Creative Digital Media qualifications, apprenticeships, and careers in digital design, film production, game design, and marketing.

2. The Journey (Curriculum Map)

Year 10: Building Skills & Practical Coursework

• Autumn Term — Foundational Theory & Software Skills

  • Introduction to core pre-production concepts: client briefs, target audience analysis, mood boards, and mind maps.

  • Technical skill-building workshops using industry-standard visual editing software.

  • Exploring legal and ethical considerations in media (copyright, trademarks, and intellectual property).

• Spring Term — Unit R094: Visual Identity and Digital Graphics (Coursework / NEA)

  • Unpacking the official OCR set assignment for Unit R094.

  • Planning phase: creating asset logs, visualisations, and interpreting client requirements.

  • Practical creation phase: generating graphics, applying visual identities, and asset editing.

• Summer Term — Unit R094 Completion & Review

  • Testing, reviewing, and evaluating finished digital graphics against the client brief.

  • Internal moderation and submission of Unit R094 coursework.

  • Introduction to the specialist optional unit topics.

Year 11: Specialisation & Exam Preparation

• Autumn Term — Specialist Optional Unit (Coursework / NEA)

  • Commencing the second practical coursework project (e.g., Characters & Comics, Interactive Digital Media, or Animation).

  • Applying advanced planning, pre-production documents, and hands-on production techniques tailored to the chosen discipline.

• Spring Term — Specialist Unit Finalisation & Exam Theory Focus

  • Completing, evaluating, and submitting the optional coursework unit.

  • Transition to intensive preparation for Unit R093: Creative iMedia in the media industry.

  • Deep dive into technical properties (file formats, compression, audio/video specs) and regulatory bodies (BBFC, PEGI, Ofcom, ASA).

• Summer Term — Final Revision & Terminal Written Exam

  • Targeted revision strategies, command-word analysis, and past-paper practice.

  • Final Written Examination (R093): 1 hour 30 minutes paper sat during the official summer GCSE exam window.

3. The Destination (Exam Requirements & Goals) 

4. Permanent Guide (Parent Support/Empowerment Presentation)

5. The Support Toolkit & Resources

Coursework Catch-Up & Workshop Sessions: Held weekly in computer suites for students requiring additional software access or guidance.

Pupil Google Classroom Code / Links:

• • • iMedia : i7xietel

Key Revision Platforms:

knowitallninja.com

This is an excellent tool for revision of R093

6. Practical Advice for Support at Home

You don't need to teach them the subject.

Ask them questions!

Instead of simply asking:

  "Have you done your homework?"

try asking:

• •"What are you working on in Creative iMedia?"

• •"What is your coursework about?"

• •"Who is the target audience?"

• •"Why did you choose that design?"

• •"What does that term mean?"

• •"Can you explain that to me?"

Getting your child to explain something aloud is a very useful way of checking their understanding.

Downloadable Resources & Files

📁 iMedia

1. 📄 649472-how-to-reference-work-and-avoid-plagiarism-poster.pdf

2. 📄 OCR_Creative_iMedia_Year11_Parent_Cheat_Sheet.pdf

3. 📄 729172-mark-scheme-creative-imedia-in-the-media-industry 2024.pdf

4. 📄 716315-question-paper-creative-imedia-in-the-media-industry2024.pdf

5. 📄 iMedia

6. 📄 Download the OCR Specification Document HERE